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Crown Channel Branding

Branding, Brand Guidelines, Direction and Digital Design

Crown is Amazon’s Twitch gaming channel that produces original live shows featuring popular streamers within the gaming world. Crown is fairly new to the market and needed to cement its identity within the industry.

My Role

My role was to help develop Crown’s identity system as well as establish brand guidelines for both Crown and its new programming and their social presence.

Client

Amazon's Twitch Gaming Channel: Crown

Brand Guidelines

guidelines.jpg

Logo and Icon

crown logos.jpg

Social Profiles

social profiles.jpg

Weekly Lineup Social Assets

TWOC_3_20_Weekly Lineup Template.jpg
TWOC_6_19_Insta 1080x1080.jpg
TWOC_3_20_Insta 1080x1080.jpg
TWOC_6_19_IG Stories 1080x1920.jpg

Newsletter

Crown Newsletter Mock_1.jpg
Crown Newsletter Mock_2.jpg

Illustrations for newsletter

crown header image.jpg
twitch emotes.png

Twitch Emotes

twitch subscriber badges.png

Twitch Subscriber Badges

L_Bar_crown_2.jpg

On-Stream Elements- L-Bars

L_Bar_crown.jpg

© 2025 Estephania Estrada

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